Of Mice and Mobile Men - Interesting story to learn business lessons.
Of Mice and Mobile Men By Sydney Finkelstein Medical researchers love working with mice. The reason they love mice is because they die so quickly. This short lifespan concentrates time, enabling researchers to identify patterns over time in a way that would not be possible with, say, humans. It turns out that the world of business has its own lab full of mice, also known as mobile device companies. Think about it. The legendary downward spiral at Research in Motion (RIM) shows what could happen to a beloved - or formerly beloved – brand, in this case, BlackBerry. What's more, if you look at the global mobile device industry over the last three decades, a period in which cell phones have become such a central part of our lives, you would find a fascinating pattern of great success quickly followed by stunning breakdown and failure. What does a closer look at this business lab and its mice tell us? A little history: in the 1980's a genius company of engineers leveraged skills b